When going to register a domain name, you probably look for something with a .com TLD or decide to settle on .net if your first choice is not available. This is very understandable being that both of them add more professionalism and credibility to your web presence. While neither of these extensions make a bad choice, there are several reasons why you may want to consider registering a country-specific domain instead.

SEO Benefits

There are many cases when the major search engines will provide higher search engine rankings for web pages that have country-specific TLDs. For example, if an internet user from Canada is searching for software consulting services in that specific country, the site at mysoftware.ca may rank higher than another website with a .com extension selling the same product. This type of domain can also help increase your visibility through directories commonly referenced by local web surfers. Directories make a great way to enhance search engine rankings and build qualities links that lead to more traffic to your website.

Boost Customer Confidence

Having a country-specific domain can help increase confidence in customers as many of them feel more comfortable purchasing from local merchants. For them, it makes it much easier to track their sales and follow up with any questions or concerns regarding the product. Even though business is conducted across international borders everyday, some customers would just like to know that they are dealing with someone residing in the same country rather than one operating in a foreign locality.

Better Identify Your Audience

Another benefit to country-specific domain names is that you are better to identify where your customers are actually located. This makes things more convenient for both you and the customer. You can easily display products and services targeted at shoppers in that particular region and customers do not have to worry about choosing the geographic area they are located in. Again, this gives your site that local feel and instills the confidence the customer needs to feel safer doing business with you.

Maximize Your Potential

When factoring in their distinct advantages, you may want to consider registering both a country-specific TLD and a traditional extension such as .com or .net. This is a simple but strategic move that makes your business appealing to both international and national audiences. You should never overlook the potential sales and business that can be reaped from a domain name and all it takes is another small investment for an additional name that could result in huge benefits.

Conclusion

There are many domain name extensions available and the ICANN seems to be adding new ones on a regular basis. The country-specific variation represents a very broad category and as you can see, offers a wealth of benefits. While you have a vast selection to choose from, you should always keep yourself open to such an excellent opportunity that could help you attract other markets and extend your reach online.

If you have been considering a free web hosting service for your website needs, you may want to think twice and prepare yourself to deal with pop-ups, pop-unders, third-party banner advertisements and other annoying elements.  You also have to keep in mind that common features such as PHP programming, MySQL databases, CGI scripts and FTP access may not be available.

You can embark upon a mission to look for a quality free web hosting service with no advertisements and useful features, but you will likely return disappointed once your search has concluded.  While you can never really expect any guarantees when it comes to free hosting, knowing what to expect will better assure that you do not end up with a terrible service.

Understand How Free Hosting Works

There are more than enough free web hosting providers to go around.  Unfortunately, most of them force you to place advertisements on your site or only provide you with the free service for a limited time.  Some do set you up with a quality service in exchange for carrying banners while others leave you to run your site on slow and insufficient servers.  In some cases, these servers fail to respond at all, leaving you with a website that is essentially useless.  So, if the service is impractical, how do free hosting companies make enough money to survive?

More and more, we are seeing free web hosts keeping themselves afloat by persuading their customers to sign up for paid hosting plans.  If they can provide a good service, this actually turns out to be a fair deal.  Premium hosting services are very affordable these days so purchasing service with a company you trust could prove to be worth your while.   The major downside is that even when upgrading to a paid service, your package could still end up lacking features that are commonly found on the professional hosting market.  For example, you just might have to pay extra for items such as FrontPage extensions and FTP support.  So even when you purchase service from a free web host, you still have to make sure you are getting your money’s worth.

Secure Your Web Presence

Should you find yourself in a situation where you must rely on a free web hosting service because of financial restrictions, there are a few things you can do to protect your website and identity.  First, you can register yourself a domain name with a reputable company such as GoDaddy or Yahoo.  Domain names are pretty cheap these days and only cost about $10 to $12 per year.  Before registering the name, look out for domain features such as a control panel and URL forwarding.  This will provide you with the ability to redirect your domain and change the destination to where ever you prefer.  So if your free web host folds and goes out of business or things simply are not working out, you can point the name somewhere else and move your website right along with it.

A search engine-friendly domain name can put you on a path to achieve the rankings and traffic you need to be successful online.  It can aid in helping target your audience, increase conversions and open the door to multiple streams of revenue.  If these benefits are desirable to you, the following tips should come in handy when going to the registrar to acquire the name.

Think SEO and User-friendly Domain - In order to be considered search engine-friendly, your domain name must be preferably short and easy to remember.  This way, users can recall it much faster and the probability of generating quality traffic becomes much greater.  In most cases, a long, complicated name will only work against you and hinder your success.

Focus on Keywords - Keywords add to the success of a domain name because they play such a critical role in the SEO process.  When implementing keywords into your URL, search engines like Google will index it faster, thus increasing the possibility of higher click-through rates and most importantly, more exposure.

Be Cautious of Hyphens - Many SEO experts speak strongly against inserting hyphens in a domain name.  This is because they can lead to complications such as users forgetting where the hyphen is to be positioned within the domain.  Because there could be many similar websites that contain domain names without hyphens, you want to be very careful that you do not direct visitors to your competition.

Optimize for Type-in Traffic – Some internet users have a habit of typing keywords directly into their browser bar instead of a search box.  To leverage this type of traffic, you may want to register a domain that contains your targeted domain in its entirety to increase your traffic through this prevalent market.

Choose a Fitting TLD – There are many top level domain to choose from, but you will likely have more success from SEO standpoint by choosing a .com.

Establish Inbound Links – Inbound links are another part of the SEO process. You certainly want to establish quality links that include your domain.  If your site is devoid of such links, the search engines will conclude that it lacks relative content.  Keep in mind that poor links will negatively effective your optimization efforts.  For this reason, you want to avoid link farms and questionable practices employed by questionable SEO firms.

Choose a Good Domain Name Registrar – The key to obtaining an search engine-friendly domain name is to register the name with a respectable registrar.  There are many registrars on the market but not all can be relied upon.  We recommend sticking with known and trusted brands like GoDaddy and Yahoo or opting for one with your web hosting provider.

Registering a search engine-friendly domain will not guarantee you increased traffic or visibility.  Even SEO itself calls for you to promote your site in traditional ways and most importantly, make sure it contains quality content web surfers will be interested in.   Once you come to realize this, we are confident that these tips will go a long way in helping you achieve the visibility and success you desire online.

Source: http://webhostinggeeks.com/blog/2009/09/23/how-search-engine-friendly-is-your-domain-name/