A large number of webmasters and site promoters neglect to implement press releases into their SEO campaigns.  This is primarily because most associate them with some sort of news related publishing piece.  While that holds true from a traditional aspect, press releases are quiet effective in print media and the world of online marketing as well.  If you have not considered using them to promote your website, this article will give you all the reason to leverage the old press release for SEO purposes.

Generating Traffic with Press Releases

Press releases are not limited to introducing a new product or service.  However, link popularity and all the most popular keywords on the web will not aid your efforts if traffic is not coming to your site.  With a good press release, you can reel in traffic from the following sources:

Direct Traffic – In the ideal environment, your published press release will be syndicated across a network of related sites.  If you are able to snag readers with an intriguing headline, people will check out the piece and follow up by paying your site a visit.

Subscribers - By signing up with a reputable press release service, you can have your publication submitted to leading news wire sites like, EIN News, Google News, Topix and several more.  These sites maintain an existing database of subscribers so when publishing a press release, they will be able to view your piece in their news readers.  If they like what you have to say, they will visit your site to find out what else you have to offer.  This is certainly an avenue you want to consider because these sites combine to offer the potential of millions of visitors every month.

Search Engines – The most valuable traffic source that can be obtained is generated directly from the search engines.  This could turn out to be a long term source because your press release will remain online for as long as your site is up and running.  Should the traffic from the news wire sites start to diminish, you can always rely on the search engines for that consistent stream needed to keep up your exposure.

Organic Search Engine Rankings - Since publishing a press release is merely another aspect of SEO, your search engine rankings will naturally improve, thus resulting in more organic traffic.  When following this up with quality backlinks, you can boost your traffic numbers considerably very fast.

Tips for Press Release Writing

If you want to write a press release to improve your SEO efforts, keep the following tips in mind:

- Right your press release in the third person.

- Compose an intriguing headline to entice readers.

- Emphasis facts and benefits; avoid fluff.

- Make sure your press release is not too short or too long.  500 or so words should do the trick.

- Remember to insert your primary keywords into the press release.  Do not go overboard with keywords as you want your piece to flow as naturally as possible.

A search engine-friendly domain name can put you on a path to achieve the rankings and traffic you need to be successful online.  It can aid in helping target your audience, increase conversions and open the door to multiple streams of revenue.  If these benefits are desirable to you, the following tips should come in handy when going to the registrar to acquire the name.

Think SEO and User-friendly Domain - In order to be considered search engine-friendly, your domain name must be preferably short and easy to remember.  This way, users can recall it much faster and the probability of generating quality traffic becomes much greater.  In most cases, a long, complicated name will only work against you and hinder your success.

Focus on Keywords - Keywords add to the success of a domain name because they play such a critical role in the SEO process.  When implementing keywords into your URL, search engines like Google will index it faster, thus increasing the possibility of higher click-through rates and most importantly, more exposure.

Be Cautious of Hyphens - Many SEO experts speak strongly against inserting hyphens in a domain name.  This is because they can lead to complications such as users forgetting where the hyphen is to be positioned within the domain.  Because there could be many similar websites that contain domain names without hyphens, you want to be very careful that you do not direct visitors to your competition.

Optimize for Type-in Traffic – Some internet users have a habit of typing keywords directly into their browser bar instead of a search box.  To leverage this type of traffic, you may want to register a domain that contains your targeted domain in its entirety to increase your traffic through this prevalent market.

Choose a Fitting TLD – There are many top level domain to choose from, but you will likely have more success from SEO standpoint by choosing a .com.

Establish Inbound Links – Inbound links are another part of the SEO process. You certainly want to establish quality links that include your domain.  If your site is devoid of such links, the search engines will conclude that it lacks relative content.  Keep in mind that poor links will negatively effective your optimization efforts.  For this reason, you want to avoid link farms and questionable practices employed by questionable SEO firms.

Choose a Good Domain Name Registrar – The key to obtaining an search engine-friendly domain name is to register the name with a respectable registrar.  There are many registrars on the market but not all can be relied upon.  We recommend sticking with known and trusted brands like GoDaddy and Yahoo or opting for one with your web hosting provider.

Registering a search engine-friendly domain will not guarantee you increased traffic or visibility.  Even SEO itself calls for you to promote your site in traditional ways and most importantly, make sure it contains quality content web surfers will be interested in.   Once you come to realize this, we are confident that these tips will go a long way in helping you achieve the visibility and success you desire online.

Source: http://webhostinggeeks.com/blog/2009/09/23/how-search-engine-friendly-is-your-domain-name/