A large number of webmasters and site promoters neglect to implement press releases into their SEO campaigns.  This is primarily because most associate them with some sort of news related publishing piece.  While that holds true from a traditional aspect, press releases are quiet effective in print media and the world of online marketing as well.  If you have not considered using them to promote your website, this article will give you all the reason to leverage the old press release for SEO purposes.

Generating Traffic with Press Releases

Press releases are not limited to introducing a new product or service.  However, link popularity and all the most popular keywords on the web will not aid your efforts if traffic is not coming to your site.  With a good press release, you can reel in traffic from the following sources:

Direct Traffic – In the ideal environment, your published press release will be syndicated across a network of related sites.  If you are able to snag readers with an intriguing headline, people will check out the piece and follow up by paying your site a visit.

Subscribers - By signing up with a reputable press release service, you can have your publication submitted to leading news wire sites like, EIN News, Google News, Topix and several more.  These sites maintain an existing database of subscribers so when publishing a press release, they will be able to view your piece in their news readers.  If they like what you have to say, they will visit your site to find out what else you have to offer.  This is certainly an avenue you want to consider because these sites combine to offer the potential of millions of visitors every month.

Search Engines – The most valuable traffic source that can be obtained is generated directly from the search engines.  This could turn out to be a long term source because your press release will remain online for as long as your site is up and running.  Should the traffic from the news wire sites start to diminish, you can always rely on the search engines for that consistent stream needed to keep up your exposure.

Organic Search Engine Rankings - Since publishing a press release is merely another aspect of SEO, your search engine rankings will naturally improve, thus resulting in more organic traffic.  When following this up with quality backlinks, you can boost your traffic numbers considerably very fast.

Tips for Press Release Writing

If you want to write a press release to improve your SEO efforts, keep the following tips in mind:

- Right your press release in the third person.

- Compose an intriguing headline to entice readers.

- Emphasis facts and benefits; avoid fluff.

- Make sure your press release is not too short or too long.  500 or so words should do the trick.

- Remember to insert your primary keywords into the press release.  Do not go overboard with keywords as you want your piece to flow as naturally as possible.

Joomla vs. WordPress has become one of the hottest topics around the web.  In actuality, the comparisons aren’t all that fair because these platforms are designed with different purposes in mind.  WordPress is more of a website engine based on the premise of installing the software, running it and publishing basic content in a fast and easy manner.  Joomla is completely different, built for publishing and managing all types of content.  This gives Joomla many capabilities WordPress lacks.

Distinguishing the Two

A good way to compare the two systems would be to look at the fundamental differences.  With Joomla, you can place ten different menus on a web page in any position or style you like.  Much of this can be done from scratch in a few easy clicks.  Its functionality is ideal for multiple users who have their own roles on the site as well as the administrator who needs to control the whole operation with ease.

If it has to be a user-friendly publishing tool for simple content that only requires one administrator, WordPress is the way to go.  This platform covers the blog scene with more efficiency, which is exactly what is designed to do.  It is very useful for attracting search engine bots with features such as ping and tracks, tag capabilities, and optimized URLs.  Though Joomla can be configured to produce clean URLs, it does take a little more work.  The overall theory is that blogs are search engine friendly and WordPress makes up a good portion of the argument.

WordPress as a CMS

WordPress has many beneficial uses but the results aren’t always that good when using it for larger jobs.  When the page count starts to add up in different categories, you may start to experience management issues  Joomla on the other hand, is made to handle such jobs and does it with relative ease.  If you’re looking to use WordPress for something that was created with a true content management system, you could be in for a rude awakening.  This platform will support a couple of hundred pages and basic content but don’t expect more than that.  Try to over do it and you could find yourself spending time on things that wouldn’t have been an issue with the proper software.

The Last Word

If your goals call for a blog or even a more interactive website, WordPress could be a viable option.  This platform is highly regarded as the most streamlined publishing tool available, allowing you to get online fast with little to no technical knowledge.  Joomla is better for managing a larger amount of more complex content.  In the end, an expert user should be able to make the most of both solutions.  With all the available plugins, WordPress can be extended to the point where you wouldn’t know the site was power by a blogging tool.  If this platform can’t deliver the functionality you need, a genuine CMS such as Joomla makes a great choice.  The key is knowing what you need to get the job done and making the right choice from the start.

Source: http://webhostinggeeks.com/blog/2009/04/24/a-worthy-cms-battle-joomla-vs-wordpress/Joomla vs. WordPress has become one of the hottest topics around the web.  In actuality, the comparisons aren’t all that fair because these platforms are designed with different purposes in mind.  WordPress is more of a website engine based on the premise of installing the software, running it and publishing basic content in a fast and easy manner.  Joomla is completely different, built for publishing and managing all types of content.  This gives Joomla many capabilities WordPress lacks.

Distinguishing the Two

A good way to compare the two systems would be to look at the fundamental differences.  With Joomla, you can place ten different menus on a web page in any position or style you like.  Much of this can be done from scratch in a few easy clicks.  Its functionality is ideal for multiple users who have their own roles on the site as well as the administrator who needs to control the whole operation with ease.

If it has to be a user-friendly publishing tool for simple content that only requires one administrator, WordPress is the way to go.  This platform covers the blog scene with more efficiency, which is exactly what is designed to do.  It is very useful for attracting search engine bots with features such as ping and tracks, tag capabilities, and optimized URLs.  Though Joomla can be configured to produce clean URLs, it does take a little more work.  The overall theory is that blogs are search engine friendly and WordPress makes up a good portion of the argument.

WordPress as a CMS

WordPress has many beneficial uses but the results aren’t always that good when using it for larger jobs.  When the page count starts to add up in different categories, you may start to experience management issues  Joomla on the other hand, is made to handle such jobs and does it with relative ease.  If you’re looking to use WordPress for something that was created with a true content management system, you could be in for a rude awakening.  This platform will support a couple of hundred pages and basic content but don’t expect more than that.  Try to over do it and you could find yourself spending time on things that wouldn’t have been an issue with the proper software.

The Last Word

If your goals call for a blog or even a more interactive website, WordPress could be a viable option.  This platform is highly regarded as the most streamlined publishing tool available, allowing you to get online fast with little to no technical knowledge.  Joomla is better for managing a larger amount of more complex content.  In the end, an expert user should be able to make the most of both solutions.  With all the available plugins, WordPress can be extended to the point where you wouldn’t know the site was power by a blogging tool.  If this platform can’t deliver the functionality you need, a genuine CMS such as Joomla makes a great choice.  The key is knowing what you need to get the job done and making the right choice from the start.

Source: http://webhostinggeeks.com/blog/2009/04/24/a-worthy-cms-battle-joomla-vs-wordpress/