After building a nice looking website, you are ready to market your amazing products and services to the world.  With everything seemingly in place, you are still missing the one ingredient needed to make your business a success – traffic. Without traffic, your venture with an online business is destined to fail quickly.  Luckily, there are quite a few ways you can go about bringing traffic to your site.  Everyone claims to have the secret that unlocks the magical fountain of traffic, but one method that has been tried and proven involves site optimization.  There are many tools available to help you along the way and below are five of the very best.

1.) SEO Book – Founded by Aaron Wall, one of the true SEO experts, this site makes a great resource for learning about optimization and moving your site in the right direction.  Here you can find all the tools need to help you become familiar with virtually every aspect of the game.  As a member of SeoBook.com, you are a part of a tight-knit community that will mold you into a better search engine marketer.

2.) Submit Ease – This is a powerful software tool that bundles article directory submission and website directory submission into a single user-friendly package.  With Submit Ease, article syndication is easy, and you can submit your site to more than 600 article directories. 

3.) Bookmarking Demon – This is a tool every internet marker should have in their bag of tricks.  It is a fully automated pinging and social bookmarking software program that can help you create an unlimited number of backlinks.  With the free upgrades and all the advantages it offers, many users find Bookmarking Demon to be worth every penny.

4.) Animoto - When it comes to the web, you don’t have to be a expert with a video camera just to incorporate video into your site.  Animoto is a great tool that gives you the power to create movie style trailers from the photos you upload to your site.  You have the option to choose from various default music themes or upload your own.  This is all made simple through an easy to use interface.  Simply upload your photos, choose the music, enter some text and the system does the rest.

5.) Tube Mogul – Video sharing has become one of the most effective ways to attract targeted traffic in fast and cost efficient manner.  Tube Mogul makes an ideal tool as it allows you to distribute your video content to several sharing platforms, including YouTube, Meta Café and MySpace.  Best of all, this tool is absolutely free to use.

6.) Keyword Elite - This is a great research tool that can help you save a lot of time when looking for keywords.  Keyword Elite also integrates with other tools such as Keyword Discovery and Word Tracker, allowing you to truly maximize your researching efforts.  It lets you find out which keywords your Google Awords competitors are using and where their sites rank in terms of optimization.  The Keyword Elite tool is like having your very own virtual researcher.

With the economy hitting not only the individual but also businesses, many are looking toward free web hosting services to house their online site.  For monetary reasons, this looks great on the surface.  But going free is not always the best choice and may, in fact, cost your business money in the long run.

Ads

While a company may offer hosting at no cost, they are by no means not making money off of your site.  Nearly all free hosting offers will involve advertising placed on your pages.  These will be completely out of your control.  Some companies try to gear ads toward being relevant to the site topic but this isn’t always guaranteed.  Add in the very real fact that your competition may be placed on your web site and this can equal a loss of revenue for you.

No control

Another downside to hosting for free is a severe lack of control.  Most free hosting companies do not offer a control panel or an ftp access account to allow administration of a web site.  This means you cannot make page changes on the fly or add in programs that may be needed by your business.  If you are a retail business, this means no ability to add in a shopping cart or software that helps you control your inventory.  Putting a bit of tracking coding is not an option unless you can have access to the page coding.  Even attempting to change the look of your web site can be an issue.  Some free hosting sites will give you access to templates and a few will even allow some minor changes made to backgrounds.  But, all said, you are very limited to what you can do within your own site.

Support

Support is another problem with free web hosting.  You’ll be limited to perhaps some online forum areas to ask your questions but you won’t have numbers to call, ticket support systems or one of many options offered by paid hosting.  If your business site isn’t working, this can end up costing you a lot of money.

Affordable solutions

Paid hosting these days really doesn’t put a huge dent in your pocketbook.  Some hosting companies run specials on a regular basis and you’re sure to find one that will fit your budget.  You can find hosting from as low as $3-$5 a month, depending on what your business web site requires.  Many of these companies also give a lot of great features for your money – including unlimited web space, unlimited bandwidth and a huge assortment of easy to install programs to get your site up and running quickly.

What it boils down to

When all is said and done, you need to ensure your business is hosted with a company that you can rely on for support and also one that gives you the needed tools to ensure your online site is a success.  This is one time when you do not want to “tighten your belt” or “pinch pennies.”  Do a bit of research and find a good, solid hosting company with a price you can afford.

Source: http://webhostinggeeks.com/blog/2009/10/12/free-hosting-is-not-always-the-best-choice/

In the never ending battle of increasing traffic to web sites, one of the more crucial elements needed to ensure success is the site map.  Exactly what is an XML site map?  How does one create an XML site map?  Answering these questions will enable us to create an XLM site map that search engines will be able to index properly.

What is a site map?

A site map is the listing of all the pages held within a web site.  It is created with the intent of easily informing search engines about pages that are on a web site and available for crawling or indexing.  The listing starts at the home or base page and then branches out accordingly.  This listing can be done in several different formats – XML, text file or a syndication feed (RSS).  One or all formats can be chosen but in order to be effective, the site map(s) created must be in a format that allows search engine spiders to properly index all the listed pages.  As XML is a standard by  most search engines, XML is the best formatting choice.

A bit about protocol

To be truly effective, an XML site map should follow the standard site map protocol.  It must begin with the opening tag <urlset> and end with the closing tag </urlset>.  Within the <urlset> tag the proper namespace should be declared – in most cases this would be “http://www.sitemaps.org/schemas/sitemap/0.9″.  The numbering at the end of this url indicates the latest site map schema version as indicated by the sitemaps.org site (the official site for site map protocols and more).  Within the <urlset> beginning and closing tags, each page within the web site is listed.  This listing begins with the <url> tag and ends with the </url> closing tag.  The <url> set then contains all the vital information regarding the specific page.  This includes the actual url, the last date the page was modified, how often the page changes and a priority numbering.  At a minimum, each <url> set must contain the url of the page or <loc>.  The remaining information is optional.  More information on protocols and the proper creation of a site map can be viewed at http://www.sitemaps.org.

How to create one

The creation of a site map is quite easy.  If your web site is only a few pages, you can create an XML site map manually.  However, if your web site is rather extended, the best option would be to use one of many different programs available on the web.

There are many programs you can download and use on your computer to create your site map.  Alternatively you can use an online site map creator.  One such online option is available at XML-Sitemaps.  This site offers a straightforward four step operation – you type in your base url, select how often your site is changed, indicate the last modification date, select the priority number and click start.  Once your site maps is created, you simply download it to your main site folder.  This site creates XML site maps that work perfectly with Google and will enable you to use the Google webmaster tools to enhance your SEO efforts further.  One thing to keep in mind with XML-Sitemaps is the online version will only index up to 500 pages.  If your site is much larger than this, you would be better off downloading a piece of software that will index larger sites.

Conclusion

Creating an XML site map for your site is just one step in the SEO process.  It is simple to do either manually or with some online help.  A properly created XML site map will ensure your site is thoroughly indexed by search engines and will contribute to your SEO efforts.