Posts Tagged ‘visibility’

How Search Engine-Friendly is Your Domain Name?

Sunday, September 27th, 2009

A search engine-friendly domain name can put you on a path to achieve the rankings and traffic you need to be successful online.  It can aid in helping target your audience, increase conversions and open the door to multiple streams of revenue.  If these benefits are desirable to you, the following tips should come in handy when going to the registrar to acquire the name.

Think SEO and User-friendly Domain - In order to be considered search engine-friendly, your domain name must be preferably short and easy to remember.  This way, users can recall it much faster and the probability of generating quality traffic becomes much greater.  In most cases, a long, complicated name will only work against you and hinder your success.

Focus on Keywords - Keywords add to the success of a domain name because they play such a critical role in the SEO process.  When implementing keywords into your URL, search engines like Google will index it faster, thus increasing the possibility of higher click-through rates and most importantly, more exposure.

Be Cautious of Hyphens - Many SEO experts speak strongly against inserting hyphens in a domain name.  This is because they can lead to complications such as users forgetting where the hyphen is to be positioned within the domain.  Because there could be many similar websites that contain domain names without hyphens, you want to be very careful that you do not direct visitors to your competition.

Optimize for Type-in Traffic – Some internet users have a habit of typing keywords directly into their browser bar instead of a search box.  To leverage this type of traffic, you may want to register a domain that contains your targeted domain in its entirety to increase your traffic through this prevalent market.

Choose a Fitting TLD – There are many top level domain to choose from, but you will likely have more success from SEO standpoint by choosing a .com.

Establish Inbound Links – Inbound links are another part of the SEO process. You certainly want to establish quality links that include your domain.  If your site is devoid of such links, the search engines will conclude that it lacks relative content.  Keep in mind that poor links will negatively effective your optimization efforts.  For this reason, you want to avoid link farms and questionable practices employed by questionable SEO firms.

Choose a Good Domain Name Registrar – The key to obtaining an search engine-friendly domain name is to register the name with a respectable registrar.  There are many registrars on the market but not all can be relied upon.  We recommend sticking with known and trusted brands like GoDaddy and Yahoo or opting for one with your web hosting provider.

Registering a search engine-friendly domain will not guarantee you increased traffic or visibility.  Even SEO itself calls for you to promote your site in traditional ways and most importantly, make sure it contains quality content web surfers will be interested in.   Once you come to realize this, we are confident that these tips will go a long way in helping you achieve the visibility and success you desire online.

Source: http://webhostinggeeks.com/blog/2009/09/23/how-search-engine-friendly-is-your-domain-name/

How Web Hosting Aids in SEO

Sunday, April 26th, 2009

You probably know by now that web hosting is a popular service millions of people rely on to create their websites.  These services are used for everything from blogs and personal sites to e-commerce and community sites.  What many people don’t know is the importance of web hosting as it relates to search engine optimization.  You can truly benefit from search engine traffic by leveraging your hosting solution and devising a sound SEO strategy.

Domain and URLs

Before even purchasing a web hosting plan, you probably want to get yourself a domain first.  If you already have a name registered with another host, it shouldn’t be difficult to transfer it over to a new provider.  If not, you can easily register one for about $10 a year.  When it comes to SEO, both your domain and URLs are extremely important.  This is because when the search engine spiders come crawling, they index your pages individually opposed to the website itself.  With most hosting solutions, you have the ability to create custom URLs, so when used in conjunction with your domain name, it makes a great way to increase visibility in the eyes of the search engines.

Search Engine Friendly Features

The features a web hosting provider offers can also benefit your SEO efforts.  Because optimizing for targeted search engine traffic has proven to be effective, many hosts now offer tools that help research and choose the best keywords for your site.  Another great feature is the handy web application.  These utilities give you graphical statistics on your website traffic, showing when visitors came in and where they come from.  They usually show you which search engine spiders visited your site as well.  Then you have companies that offer free search engine submissions, free marketing credits, Google webmaster tools and more.   The average web hosting package is loaded with an arsenal of tools that can aid in SEO.

Finding the Right Solution

Although web hosting plays a major role in SEO, the actual results all depends on the hosting company.  This is why it is so crucial to put an emphasis on quality and reliability rather than the cost of service.  There are many types of hosting out there and finding a cheap solution is easier than ever before.  When looking for a service, you need to keep in mind that you are essentially placing the fate of your search engine rankings in the hands of another company.  This is one relationship where trust is key.  Without doing your research and rushing into a service, you can end up with a solution that does more harm to your visibility than good.  Worst of all, you may not even be aware of it.

You should also be cautious about hosting multiple domains on a single account and server.  While this may seem like a practical and cost effective move, it could also hinder your cause.

It is speculated that search engines view linking from within the same IP address as a move done to generate false link popularity.  In order to get the best results, SEO and web hosting need to work in perfect harmony.

Source: http://webhostinggeeks.com/blog/2009/04/17/how-web-hosting-aids-in-seo/You probably know by now that web hosting is a popular service millions of people rely on to create their websites.  These services are used for everything from blogs and personal sites to e-commerce and community sites.  What many people don’t know is the importance of web hosting as it relates to search engine optimization.  You can truly benefit from search engine traffic by leveraging your hosting solution and devising a sound SEO strategy.

Domain and URLs

Before even purchasing a web hosting plan, you probably want to get yourself a domain first.  If you already have a name registered with another host, it shouldn’t be difficult to transfer it over to a new provider.  If not, you can easily register one for about $10 a year.  When it comes to SEO, both your domain and URLs are extremely important.  This is because when the search engine spiders come crawling, they index your pages individually opposed to the website itself.  With most hosting solutions, you have the ability to create custom URLs, so when used in conjunction with your domain name, it makes a great way to increase visibility in the eyes of the search engines.

Search Engine Friendly Features

The features a web hosting provider offers can also benefit your SEO efforts.  Because optimizing for targeted search engine traffic has proven to be effective, many hosts now offer tools that help research and choose the best keywords for your site.  Another great feature is the handy web application.  These utilities give you graphical statistics on your website traffic, showing when visitors came in and where they come from.  They usually show you which search engine spiders visited your site as well.  Then you have companies that offer free search engine submissions, free marketing credits, Google webmaster tools and more.   The average web hosting package is loaded with an arsenal of tools that can aid in SEO.

Finding the Right Solution

Although web hosting plays a major role in SEO, the actual results all depends on the hosting company.  This is why it is so crucial to put an emphasis on quality and reliability rather than the cost of service.  There are many types of hosting out there and finding a cheap solution is easier than ever before.  When looking for a service, you need to keep in mind that you are essentially placing the fate of your search engine rankings in the hands of another company.  This is one relationship where trust is key.  Without doing your research and rushing into a service, you can end up with a solution that does more harm to your visibility than good.  Worst of all, you may not even be aware of it.

You should also be cautious about hosting multiple domains on a single account and server.  While this may seem like a practical and cost effective move, it could also hinder your cause.

It is speculated that search engines view linking from within the same IP address as a move done to generate false link popularity.  In order to get the best results, SEO and web hosting need to work in perfect harmony.

Source: http://webhostinggeeks.com/blog/2009/04/17/how-web-hosting-aids-in-seo/